Hotels
Making the right decisions regarding your brand, graphic design and web site marketing in the hospitality industry is critical. In order to achieve success in marketing in the hotel and hospitality industry today, one must have a thorough understanding of the marketplace. The consumers of lodging, food and beverage, and other travel-related products and services have changed.
The key to marketing in the hotel and hospitality industry today is understanding that there is no one consumer; there are many, even within the same individual, as defined by a particular set of needs. Comprehending this concept, understanding the needs of consumers, knowing the segmentations of the market, and selecting the best marketing tools to reach your consumers are what Martec do best.
The importance of branding for a hotel
Whether you are aware of it or not your business projects a distinct and specific impression on prospective customers. Controlling this impression to appeal to your target market is the role of branding. If you’re new to the business or want to change your image we can work with you to create a new look and feel to your hotel. We will identify the correct tone that will work with your target audience whether that’s contemporary, traditional, rustic, corporate or any combination to suit your clientele. From here we’ll work your brand into all your printed materials producing stunning designs of your brochures, stationary, rate cards, signage, posters, flyers, banners, newspaper adverts, stickers, menus, etc.
A picture tells a thousand words
How do you get your potential customer to really want to come and stay in your hotel or eat in your restaurant? The best way is to show them the quality and luxury of the décor and facilities with professionally taken images and virtual tours. We can ensure that all of your facilities are photographed professionally and create animated slideshows, virtual tours and plasma screen presentations for your reception area or conference rooms. These images can be taken as high resolution images for use in your brochures, posters and signage.
Interactivity
Using the medium of the Internet we can provide a combination of graphic design and animation to create custom designed interactive maps which can show animated facilities and amenities in and around your location.
Hotel web sites
Hotel web sites are the best way to attract new guests and keep old guests returning but keeping it fresh and alive has been difficult up until now. Our Hotel Website Content Management Solution allows you to control the content of your website. When changes are needed - you simply log in, select the pages which need editing, and make your own changes. It is simple to use but powerful in it's ability to organise and present your content in a consistent and impressive way.
Booking engines for hotels and restaurants
To facilitate bookings our system can be integrated with a number of booking engines currently on the market. We can also create a specials section of your site that can provide up to the minute information of late availability or seasonal offers.
Email marketing for hotels and restaurants
To keep customers or visitors to your web site informed we have an enquiry management system and newsletter email marketing facility built into our CMS. Using these systems users will receive regular emails informing them of events, news, offers and other relevant information. This system can be tied to your existing sales tools via a database download and import facility.
Internet Training
In order to maximise your visitor numbers and subsequent bookings you need to maximise your return on investment on search engine optimisation, Internet Marketing and Pay Per Click (PPC) campaigns. To do this effectively it often pays to have a member of staff who is very knowledgeable in this area. This can be difficult as the industry changes so frequently and to accommodate this we have a number of marketing workshops aimed at the hotel, restaurant and hospitality industry that will ensure that you can increase your online booking rates year after year and maintain a steady flow of customers.
To learn more about what we can do to help you, contact us today. |
