Travel

The first step in any marketing strategy is to focus on your branding. Your corporate identity, logo and colour scheme should reflect the personality of your business. For example, organisations associated with the youth travel market should have a trendy creative identity whilst those aimed primarily at niche travel such as winter sports should have an identity that gives an air of adventure and outdoor activity. The general travel agent should have an identity that allows them to be unique whilst still coming across as professional.

To stand out from the crowd it is worthwhile to create eye catching posters, flyers, brochures, and signage which are unique to your business. We can also produce templates that can be reused to keep costs down but still make you look good.

Anyone in the travel industry will know that the Internet has been a blessing and a curse. It allows the industry to get up to date access to the latest offers but this flexibility can also be leveraged by the customer, and many are now going online and are booking flights and accommodation bypassing the agent. The solution to this is to add value, not by competing on price, but by offering a niche service online, by placing new and recommended packages on your site, answering questions and generally by providing information that your customers will find useful.

Our travel agents website management system allows you to take full control over your site. Allow you to add any holiday category such as honeymoons, skiing, sports, etc. Allow you to add any package within these categories. Make the offerings time dependent so that they expire if necessary and tie all these to a booking facility to capture enquiries and provide information about availability and costs.

In addition, our system can be integrated with other bookings facilities (car rentals, hotels, flights) and news feeds available on other sites giving your customer a one stop shop for everything they will need to plan their trip.

In addition we can provide a client management system which will allow you to track frequent travellers, families, seasonal bookers, etc and carry out newsletter email marketing and permission based marketing to maximise the relationships with your clients.

Finally, we can provide ongoing web marketing of your web site and business. Organic search and new developments in paid advertising can allow site owners to target specific customers within specific geographical regions who are actively searching for your service. The value of this type of marketing is that the advert is only paid for when the user actually visits your site. This is called pay per click marketing and if done well will generate a large increase in enquiries.

Talk to us about any of the ideas presented above. We can provide all of the design and technical services you will need to turn your marketing ideas into a reality and help you to win more business in a consistent and creative way.