Retail

Retailers can reap the rewards of a marketing strategy with a lot more control and direction than most businesses. They are in a position to react rapidly to the needs of their customers and monitor relatively quickly what works and what doesn’t.

The large chains of retailers have very strong market presence and larger budgets allow them to use everything from radio, television and cinema advertising but a form of marketing know as guerrilla marketing can allow any size organisation to match their efforts.

The starting point for effective marketing is in the brand. This is the personality or identity of your retail outlet. Franchise operations do this really well. They know the importance of a great logo, identity and colour scheme and they know that this branding must be extended onto everything.  This means your signage, point of sale materials, posters, flyers, bags, gift wrapping, road sign banners, etc. Martec have years of experience in the development of branding that will fit well with your market and the needs of your business. We can cost effectively design a consistent set of all the marketing materials you will need to compete in your industry.

The formation of the brand is just the starting point. You will need a plan going forward to reach your audience on an ongoing basis. To accommodate this Martec can assist you with the development of a managed print campaign which will incorporate your regular newspaper advertising and seasonal promotion POS literature.

For retailers that may have a product line that is suitable for sale online, Martec can provide a user friendly but very powerful Ecommerce solution. Our system is custom built and integrates all of the best functionality developed since the first ecommerce stores were established back in 1996, when we opened our doors for business.

With options such as order tracking, product management, multiple categories, special offers, best sellers, cross selling, Irish tax rates, customisable shipping tables, etc you’ll have everything you’ll need to get your products to your customers.

In addition, we have a product photography studio that is fully portable. We have high resolution digital cameras that can accommodate close ups from smaller products, cube lights, backdrops and studio lighting to ensure we can capture your products in the best light. We also have years of experience in post processing to enhance the images after the shoot.

Finally, a budget should be allocated to the ongoing web marketing of the site. New developments in paid advertising can allow site owners to target specific customers within specific geographical regions who are actively searching for your product. The value of this type of marketing is that the advert is only paid for when the user actually visits your site. This is called pay per click marketing and if done well will generate a large increase in enquiries and direct sales. We are experts in web marketing and can ensure a positive return on investment. Web analytics or tracking will allow you to track what users are doing on your web site; what pages are popular and what’s working and what’s not. This will allow us to further refine your site and thus increase your conversion rates of enquiries/sales.

In summary, a holistic approach which starts at creating a brand, extending this brand into all your marketing materials/products and providing sufficient resources to adequately promote your products both online and off, backed with an ongoing marketing strategy will result in a dramatic improvement to your bottom line.

Please contact us to develop a winning marketing strategy for your retail business.